In an era marked by unprecedented global transformations, the world stands at a critical crossroads, grappling with deepening deficits in peace, development, security, and governance. As humanity faces unparalleled challenges during this tumultuous period, Xi Jinping, general secretary of the Communist Party of China (CPC) Central Committee and Chinese president, has put forth a solemn call to action through the Global Development Initiative (GDI), the Global Security Initiative (GSI), and the Global Civilization Initiative (GCI).
SOUEAST hosted its first International Business Annual Conference at the Grand Halls in Shanghai, marking a pivotal moment since the brand renewal. The conference united hundreds of distributors from different countries worldwide. Under the theme "EASE YOUR LIFE," where SOUEAST unveiled its global strategy featuring the mode of integrating localized production with coordination worldwide.
On April 28, 2025, the Handover Ceremony for the Donation of Ergonomic Chairs to Improve Teachers' Working Environment in Tanzania was grandly held in Zanzibar, under the joint initiative of United Nations Educational, Scientific and Cultural Organization (UNESCO) and Shenzhen Sihoo Intelligent Furniture Co., Ltd. (Sihoo).