In April 1998, a drinking water advertisement unveiled on CCTV and attracted wide attention of consumers. That is Nongfu Spring. At that time, it put forward the unique appealing that "Nongfu Spring tastes a bit sweet". As for the embodying form of creativity, Nongfu Spring created a plot with suspense to incisively and vividly demonstrate the drinking way of Nongfu Spring and at the same time put
Young people represent a major consumer group in the beverage industry, for beverage enterprises who deliver on young people’ consumption demands and win their hearts are able to sing all the way across the market. Nongfu Spring is a good example in this part. It is willing to leave the commutation work with young consumer group to young people themselves, which can be seen from its IP sponsorship
As generation Z grows up, young consumers get more rights to speak and consumption decision-making power, and gradually play a bigger role in moving the market trend. Correspondingly, "Brand Rejuvenation" targeting generation Z has become an industry buzz word over the recent years. Traditional industry giants prefer circle marketing with large-scale advertising materials to achieve explosively sp
Tea drinking has come back into vogue in resent years with the tea consumer group growing year by year. Tea consumption reached 989100 tons in 2010, and then topped 2025600 tons in 2019. With the iteration of consumers, consumption upgrading as well as the change in traditional consumption ideas, China's tea industry is ushering in a new round of development opportunities. While an increasing numb
With the growing trend of national fitness, the young generation at home and overseas tend to pursue professional sports, which drives the consumer goods in healthy sector to deliver on more professional and differentiated needs. Beverage giants are working hard to win market position through continuous innovation, and the sports beverage market is ushering in a warm spring. At the same time, Nong
Before 2015, when it came to high-end water, there were all imports on the shelves without a Chinese brand, while Nongfu Spring broke this situation with the launch of high-end water in glass bottles. As the annual growth rate of high-end water continues to rise these years, Nongfu Spring sees the opportunity to renew the performance record of the high-end water set. With its entrance to this aisl
