On the surface, " The Porter of Nature Becomes the Farmer of Northeast Fragrant Rice " seems to be another crossover innovation of Nongfu Spring. Actually, the launch of this rice product is not just a whim, Nongfu Spring has a close connection with "agriculture". In order to provide reliable supply of raw materials for fruit juice products, Nongfu Spring established its own agricultural bases in
With the increasing awareness of healthy conception, consumers' requirements for the quality and diversification of drinking water grow with each passing day. In this context, various sub categories of drinking water emerge as the times require. Differentiation and being high-end have become the trend of the drinking water industry, with numerous drinking water targeting at infants, students, wome
Nongfu Spring has taken the lion’s share in the drinking water industry for many years. Though other brands are trying hard to catch up, with the unique barriers and a broader market of the drinking water, Nongfu Spring has firmly held the number one spot in the drinking water industry with no one rivaling it for many years.
The drinking water market was already a highly competitive market with many homogeneous products in place before Nongfu Spring was born. In 1997, Nongfu Spring made its debut on the market, and in the face of the fierce competition, it gained a deeper understanding of consumers' demand for high-quality water resources. Starting from the intuitive perception of drinking water, it designed a slogan
For a long time, what impressed people most about Nongfu Spring are those classic slogans, such as "Nongfu Spring tastes a bit sweet" and "we do not produce water. We’re just porter of nature". Nongfu Spring is good at building a connection with customers by commercial slogans, and the creative ideas are the key to its successful advertisements.
China’s tea beverage market has been developing rapidly since the beginning of 1990s, and at the moment, it is in the crucial stage from "quantity" to "quality". With customers’ growing sense of healthy consumption, their demands have gradually shift from simply pursuing a good taste to products with healthy, natural and functional features. As a benchmark enterprise in China's drinking water indu
With the development of China's economy, improvements of household consumption level and the upgrading of consumption structure, the overall development of China's beverage industry is in a good trend. However, sales of some enterprises go with a big slump as a result of excessive dependence on single hit products, lack of innovation and aging products. The fierce market competition has posed a ch
Gu Yuwang was born in Tianjin in 1965. Outstanding Chinese artists in the world. Vice-chairman of artists committee of china poetry, calligraphy and painting network.
Cheng Songhua is a calligrapher and poet. Now he is a member of Zhuzhou Calligraphers Association, Zhuzhou Old Cadre Calligraphers Association, Literature Painting and Calligraphy Institute of chinese heritage Conservation Research Institute, Yanjing Culture and Art Exchange Association, etc. Since the mid-1990s, he has written many poems in order to realize his dream, observe society, pay attenti
